By authenticating and verifying every ad impression and click using blockchain, advertisers can separate fake bots from real users. With blockchain backing transactions in an immutable state, anything fake can be quickly identified and removed. Therefore, only real interactions are rewarded.
More Transparency and Trust
Blockchain can track the placement and performance of ads in real time, and thus advertisers will be assured that their ads are being shown on real sites. By keeping all transactions within a distributed accounting book, blockchain makes spend on ads fully transparent, and hence middlemen manipulation as well as disguised charges are a thing of the past.