I see so many bloggers who are against “news” sites, and while I’m also in favor of creating ‘evergreen’ content, when you are dominating a specific niche well, your blog is certainly capable of breaking news, even if those posts won’t generate lifetime traffic.  dgdfgfd

What I mean is, Brett focuses on almost entirely evergreen content, writing very long and in-depth articles that address topics that matter to men, and that won’t be changing anytime soon.

This kind of content ensures that people can find old articles and still be “wowed” by the information there, and it is a strategy that has paid off very well for Brett, as AoM is now a whole different beast with hundreds of thousands of readers. dfgfdgfdgd