Business Goal

• Improve organic visibility
• Increase qualified website traffic
• Fix indexing issues
• Enhance Core Web Vitals
• Generate more inquiries

Challenges

Several technical SEO issues are presenting obstacles to optimum search performance for the website.

• Sluggish loading times
• Duplicate page titles and descriptions
• Missing alt text for images
• Internal links that have broken
• Instances of 404 error pages
• Mobile usability ratings low
• Unoptimized XML sitemaps
• Errors in crawling the site (crawl errors)
• Structured data missing
• No internal linking to orphan pages

Technical SEO Audit

The team used several tools:

• Google Search Console
• Google Analytics
• Google PageSpeed Insights
• Screaming Frog SEO Spider
• Google Rich Results Test
• GTmetrix

The audit revealed multiple areas for improvement.

Technical SEO Improvements

1. Improve the Speed of Your Website

Actions Completed:

• Images are now compressed.
• Browser caching is turned on.
• Unused code has been eliminated.
• All CSS and JavaScript have been minified.
• Lazy loading has been established.
• Server response time has been improved.

Results:
Page loading time was shortened from 5.8s to 2.1s.

2. Fixed Crawl Errors

Corrected:

• 404 pages
• Redirect chains
• Redirect loops
• Internal link errors

Results:

• Crawling efficiency was improved
• Index coverage improved

3. Optimized XML Sitemap

Updated the sitemap by:

• Deleting all broken links
• Keeping only indexable pages
• Sending the updated sitemap to Google Search.

4. Robots.txt Optimisation

• Revamped robots.txt to allow crawling of significant pages
• Blocked irrelevant parameter URLs
• Included an XML sitemap link

5. Core Web Vitals Upgrades

Optimised:

• Largest Contentful Paint (LCP)
• Interaction to Next Paint (INP)
• Cumulative Layout Shift (CLS)

Achieved better page experience and mobile usability

6. Structured Data Implementation

Added the following schema markup to:

• Organisation
• Local Business
• Breadcrumb
• FAQ
• Service pages.

Improved search result appearance with the eligibility to get rich results.

7. Mobile SEO Enhancement

Enhancements:
Improved responsive design
Better tap targets
Readable Font Sizes
Less Layout Shift
Faster Mobile Page Speed

8. Internal Linking Approach

Improvements:
Contextual Internal Linking
Breadcrumb Navigation
Improved Navigation Structure
Improved Internal Linking Across Important Pages

9. Image SEO

Improvements

• Image File Names
• Alt Texts for Images
• Usage of WebP Images
• Compression of Images

10. Metadata Enhancement

Improvements:

• SEO-Friendly Title Tags
• Unique Meta Descriptions
• Heading Structure (H1, H2, H3)
• Canonical Tags

Key Takeaways

• Technical SEO builds a solid base for improved rankings.
• Faster websites enhance user experience and search ranking.
• Resolving crawl and index issues helps search engines find key documents on your site.
• A better internal link structure improves the crawlability of your site, and authority spreads from strong pages to weak pages.
• Using structured data may allow you to gain more visibility via rich search results.

Why Choose Digihub Group?

Digihub Group specializes in providing technical SEO enhancements based on a data-driven approach and its long-term potential for organic growth. We utilize our team to provide full-service solutions, including complete audit services, implementation, and continuous monitoring, to enhance website health, search visibility, and user experience according to established best practices.

Frequently Asked Questions

When performing a technical SEO audit, how often should it be done?

It is suggested that you perform a comprehensive audit on your website every three to six months, depending on your progress and use of analytics and your Google Search Console data for monitoring.

Can technical SEO help improve your rankings without creating new content?

Yes. When technical issues are resolved, they often lead to enhancements in your site's crawling and indexing, boost site speed, and increase page visibility. However, optimal results are achieved when technical SEO is combined with high-quality content.

What are some commonly used tools for conducting technical SEO?

The tools most frequently utilized for technical SEO comprise the following: Google Search Console, Google Analytics, PageSpeed Insights, Screaming Frog, GTmetrix, and Rich Results Test.